Symrise has introduced a unique and highly effective solution for itchy scalp.
SymSoft Scalp efficiently soothes scalp itching sensations within a few days.
A more comfortable scalp
It has a complementary mode of action on the regulation of itching mediators to ensure a more comfortable scalp. It also protects and repairs hair fibres. The Symrise development is suitable for use in shampoos, conditioners and other hair care products. Symrise has incorporated its extensive knowledge of skin care into scalp care with its new cosmetic ingredient SymSoft Scalp, which is available in the market since April.
SymSoft Scalp’s most notable feature is its innovative mode of action, which targets itching on the scalp at its source. Itching results from a series of neurosensory reactions based on cross- communication between skin cells and the activation of nerve endings. SymSoft Scalp modulates the activation of the receptors involved in the release of itching mediators at two different levels, and thus optimally alleviates itching sensation. The scalp feels better in five days.
Consumers looking for nurturing hair care products
Itchy scalp presents a widespread problem often associated with an irritated or unhealthy scalp. At the same time, consumers are looking for hair care products that also nurture the scalp. The substance focuses on the specific needs of the scalp and combines an anti-itch effect with hair fibre care. The product also strengthens the hair’s resistance and thus prevents damage caused by hair products such as bleaching.
“Thanks to our decades of expertise in skin care, we have an in-depth understanding of what causes itching,” says Marcia Paula, Global product director for Hair Care at Symrise. “We have incorporated this knowledge into the development of SymSoft Scalp so we can provide a product that’s tailored to the specific needs of the scalp.”
Substance boasts versatility
“As an innovation leader in ingredients for cosmetics, we want to develop new and innovative solutions for our customers,” says Paula. “To do so, we draw on our extensive knowledge of hair and scalp care and current market developments, thus fulfilling the wishes and demands that consumers have for their hair care products.”