Symrise inspires with captivating content

Symrise’s new blog is expanding the company’s range of communication with fascinating articles about scent, taste, care and nutrition.

The company will take readers on an inspiring and entertaining journey. They will learn from a variety of perspectives about how Symrise products contribute to the well-being and health of people and pets, always with a view to responsibility for the environment and society.

Symrise blog
Blog articles will tell stories and detail backgrounds of the people behind the products and show how delighted they are to be working on them

Answering pressing questions

Where does the vanilla in my ice cream come from? What about the lavender in my perfume? Or the onions in my gravy, the banana in the baby food and the nourishing ingredient in my lotion? What can I do to improve the well-being of my pet? What will we be eating and drinking in the next year? What will tomorrow’s beauty tips look like? Who ensures the quality of products? What role does sustainability play in this context?

A lot of people are asking themselves these kinds of questions. The Symrise blog, always inspiring more …, gets to the bottom of them and provides answers. Sometimes surprising, sometimes with interesting facts, and sometimes just with nice stories.

“We want our content to attract consumer first. At the same time, investors, customers and employees may also gain exciting glimpses into the fascinating world of Symrise and its products,” explains Reinhard Mühe, who is responsible for digital media at Symrise and for starting the blog. “We want to communicate clearly and lytransparent with the public and show them that for us, creativity, knowledge and responsibility go hand in hand. Consumers want to know exactly who is developing and producing the products that they use every day. We also want to pick up on trends and provide a global view of the worlds of scent, taste, care and nutrition.”

The people behind the products

Blog articles will also tell stories and detail backgrounds of the people behind the products and show how delighted they are to be working on them. They will provide insight into the many diverse cultures of the five continents and show where trends are developing.

In the article “Truth seekers,” readers can learn which group of consumer types they belong to, among other things. It asks questions like: “Do you spend a lot of time examining a product before you buy it, or do you just grab anything off the shelf?” The article “Are the dogs the new kids?” investigates the relationship between owners and pets, especially during the current coronavirus pandemic. It asks: “Do you love pets? What’s your pet’s worth?” A third article takes you on a trip to Seoul to explore current beauty trends that have already provided much inspiration for products in Europe and America.

View the Symrise blog here.



Latest


26 Feb 2021
Melcura HoneyGel revolutionises at-home wound care

Medika SA trading as the Melcura brand, a trusted and well-established wound care brand that has been based in hospitals…

Melcura HoneyGel revolutionises at-home wound care

Medika SA trading as the Melcura brand, a trusted and well-established wound care brand that has been based in hospitals for over 15 years, has finally launched online and at select local pharmacies. Melcura products are a crucial component in one’s arsenal for fast, complete wound healing when an accident…

25 Feb 2021
Environ is named Top Medical Skincare Line of the Decade

Environ Skin Care has won the award for Top Medical Skincare Line of the Decade. With a long list of…

Environ is named Top Medical Skincare Line of the Decade

Environ Skin Care has won the award for Top Medical Skincare Line of the Decade. With a long list of over 100 highly esteemed recognitions received for outstanding products worldwide, South African born, globally recognised professional brand Environ Skin Care has been on an international winning streak the past few…

25 Feb 2021
Adcock Ingram reports resilient trading performance despite COVID-19 challenges

The Adcock Ingram Group has achieved a 4% increase in turnover for the six month period to 31 December 2020.…

Adcock Ingram reports resilient trading performance despite COVID-19 challenges

The Adcock Ingram Group has achieved a 4% increase in turnover for the six month period to 31 December 2020. The company achieved these results despite challenging trading conditions caused by COVID-19, a depressed economy and decline in demand for certain categories of medicine and products. Performance metrics include: •         …

24 Feb 2021
Virtual conference drives the goal to buy Africa for Africa

The Made in Africa Conference and Expo will be the largest ever virtual gathering of and showcase of African buyers…

Virtual conference drives the goal to buy Africa for Africa

The Made in Africa Conference and Expo will be the largest ever virtual gathering of and showcase of African buyers and sellers, taking place on 13 and 14 April 2021.   With the COVID-19 pandemic pushing African nations to develop local solutions to the continent’s challenges, the time has come…


Top stories


25 Jun 2020
How to ensure business agility in a pandemic

BY: Neil Birch, CEO at Novus Holdings Business agility is the capability of a business to respond quickly to a…

How to ensure business agility in a pandemic

BY: Neil Birch, CEO at Novus Holdings Business agility is the capability of a business to respond quickly to a changing environment, whether it be internal or external. Qualities of agile businesses include being adaptive, flexible and creative in your response to change without losing momentum (remaining productive) or vision.…

01 May 2020
Fibertex manufactures critical components for COVID-19 PPE

Fibertex SA, part of the global Fibertex Nonwovens group, has developed versatile high-performance components for protective facemasks and respirators. “Fibertex,…

Fibertex manufactures critical components for COVID-19 PPE

Fibertex SA, part of the global Fibertex Nonwovens group, has developed versatile high-performance components for protective facemasks and respirators. “Fibertex, which continuously invests in technological advancements to meet requirements in diverse industries – has increased production capacity of materials so desperately needed during the global COVID-19 pandemic,” explains Rosa Naidoo,…

23 Apr 2020
Are you South Africa’s best female entrepreneur?

Entries are now open for the Santam Women of the Future Awards 2020 in association with Fairlady and True Love.…

Are you South Africa’s best female entrepreneur?

Entries are now open for the Santam Women of the Future Awards 2020 in association with Fairlady and True Love. Santam, Fairlady and, for the first time this year, Truelove Magazine, have partnered up in the search to find the best female entrepreneurs in the country. Best women entrepreneurs If…

30 Nov 2017
Rooibos could reduce risk of “Type 3” diabetes – a precursor to Alzheimer’s

Researchers at Warren Alpert Medical School at Brown University in the US found a link between a relatively new form…

Rooibos could reduce risk of “Type 3” diabetes – a precursor to Alzheimer’s

Researchers at Warren Alpert Medical School at Brown University in the US found a link between a relatively new form of diabetes, known as “type 3” diabetes and Alzheimer’s disease.


Visit the official COVID-19 government website to stay informed: sacoronavirus.co.za