Symrise will launch its new novel anti-dandruff active, Crinipan PMC green, at an online webinar on 27 May.
The new molecule’s efficacy is based on an innovative mode of action, and it shows comparable results to established anti-dandruff actives. Symrise Cosmetic Ingredients are in a pioneer position to combine such effectiveness with an entirely bio-based solution.
More natural and sustainable
Consumers have increasingly high expectations regarding their cosmetics: Products should reflect the trend to be more natural, sustainable, and at the same time, be as effective as conventional solutions. With Crinipan PMC green, Symrise fulfills this desire for an anti-dandruff active. The new ingredient has clinically proven effectiveness and targets the cause of dandruff with an innovative mode of action: The ingredient ́s anti-dandruff effect is activated by the dandruff-causing yeast Malassezia itself.
Until now, producers of anti-dandruff products mainly had to rely on three established anti-dandruff actives: zinc pyrithione, climbazole and piroctone olamine. Aside from some multifunctional ingredients, no major anti-dandruff active has been released onto the market for decades.
Next generation active
By launching Crinipan PMC green, Symrise opens up completely new perspectives for cosmetic manufacturers and their dandruff control strategies. They will be able to achieve benchmark efficacy by using a 100 % bio-based, environmentally friendly anti-dandruff active. This is particularly relevant for serving the naturalness trend in personal care.
“More than 45 years of expertise in the area of Micro Protection enable us to launch Crinipan® PMC green. We also thank Professor Dr Peter Mayser, a renowned dermatologist and dedicated expert in Malassezia research for his constant support during our joint research project with the University of Giessen on dandruff,” explains Dr Christin Koch, head of Microbiology Research at the Global Innovation Cosmetic Ingredients Division of Symrise. “Our first active ingredient, climbazole, dates back to the year 1975. Crinipan AD (climbazole) has for years been a proven and established ingredient on the cosmetics market. After many years of extensive research and development we are now launching the next generation active, which particularly stands out with its innovative mode of action.”
“Developing green products like Crinipan PMC green is in line with the Symrise corporate sustainability strategy,” says Dr Florian Genrich, senior Global Product manager Skin Protection at Symrise. “In future we are going to continue our path of developing more and more natural ingredients to serve our customer ́s and consumer ́s needs.”
As the most innovative active ingredient in the category scalp/skin barrier/redness, Crinipan PMC green recently won the prestigious first place in the BSB Awards 2020. Symrise will present the product in an online webinar on 27 May 2020 via in-cosmetics organiser Reed Exhibitions.Toggle panel: Page Header