Visit the official COVID-19 government website to stay informed: sacoronavirus.co.za

The good of milk

tetra-pak-dairyindex-2015-reportA new international study commissioned by Tetra Pak shows that consumers in both developed and developing markets still have an overwhelmingly positive view of milk, despite occasional anti-milk messages.

Healthy benefits are spontaneously associated with milk by 43 per cent of respondents worldwide, spiking to 70 per cent in China where it is seen as particularly nutritious.

‘Decades of research show that milk provides energy and nutrition that’s hard to replace,’ says Dennis Jönsson, president and CEO of Tetra Pak. ‘Every year, new scientific studies add to our understanding of the health benefits of this remarkably versatile food.’

The top global reasons for drinking milk are that it is a good source of calcium (90 per cent agree) and that it is nutritious (90 per cent), healthy (90 per cent) and tasty (89 per cent). While the emphasis may vary slightly from country to country, these milk truths are held as strong beliefs around the world.

When asked if they could think of any disadvantages or concerns associated with milk, the majority (61 per cent overall) could think of none at all. For the rest, lactose intolerance – a real problem for some (8 per cent cited it overall), but one that is easily overcome – is the main concern. This is in spite of the fact that 63 per cent were aware of the debates about the goodness of milk for human health.

Some people find it hard to digest milk because they don’t produce enough lactase enzyme, used to digest lactose in milk. Lactose intolerance can develop in children after weaning or can sometimes affect people in later life as their lactase production decreases. Intolerance is extremely rare in babies. Lactose intolerance no longer stops people from drinking milk because there are so many lactose-free products widely available.

A health study undertaken in 2012 in Sudan showed that impaired growth rate was reduced from 11 per cent to five per cent after six months of drinking milk. The study also showed improved academic performance. The mean IQ score increased from 92.4 to 111.5.

A recent Tetra Pak Consumer Intelligence study found that more and more consumers are reading the labels when purchasing food and beverages. 63 per cent of them say that they are looking for ingredient information, and 55 per cent of them want to see if they have the nutrients that keep you healthy.

Jönsson says, ‘The key to energising dairy in all geographies is to make people excited about drinking milk; creating new products and developing communication campaigns to show that it is convenient, pleasurable, a special treat even, and relevant to all.’

Many consumers are very willing to pay more for foodstuffs with health benefits: almost 40 per cent for foodstuffs that are all natural, over 30 per cent for high in fibre and GMO-free, and more than 25 per cent for each of the other features such as high in protein, vitamin or mineral-fortified, low sugar or sugar free and low or no fat.



Latest


03 Aug 2020
Every South African can be an eco-warrior

Each year, the local plastics industry welcomes the arrival of Spring and warmer weather by encouraging citizens to help make…

Every South African can be an eco-warrior

Each year, the local plastics industry welcomes the arrival of Spring and warmer weather by encouraging citizens to help make a difference where they live, work, learn or play by participating in Clean-Up & Recycle SA Week. Clean-Up & Recycle SA Week is an annual public awareness week during which…

03 Aug 2020
Professor PLO Lumumba to speak at ground-breaking supply chain conference

Renowned Kenyan pan-Africanist, Professor of Law and anti-corruption crusader, Patrick Loch Otieno Lumumba, has been confirmed as the opening keynote…

Professor PLO Lumumba to speak at ground-breaking supply chain conference

Renowned Kenyan pan-Africanist, Professor of Law and anti-corruption crusader, Patrick Loch Otieno Lumumba, has been confirmed as the opening keynote speaker at the upcoming “Africa Supply Chain in Action” (ASCA) event, Africa’s biggest ever virtual conference for supply chain and procurement professionals. Hosted by SAPICS (The Professional Body for Supply…

03 Aug 2020
The future of collaborative robots

BY: Maciej Kuczynski Omron Collaborative robots that can work safely in the same environment with people have an important role…

The future of collaborative robots

BY: Maciej Kuczynski Omron Collaborative robots that can work safely in the same environment with people have an important role in enabling flexible manufacturing and creating a competitive advantage. A new generation of ‘cobots’ is emerging as the evolution of classical industrial robots in response to the needs of Industry…

31 Jul 2020
Rwendzori Bottling Company invests in new PET line from KHS

With the help of high-quality, efficient KHS technology the sales of packaged water in Uganda is climbing to ever new…

Rwendzori Bottling Company invests in new PET line from KHS

With the help of high-quality, efficient KHS technology the sales of packaged water in Uganda is climbing to ever new heights. Awareness of the responsible use of resources is growing – an example that could set a precedent. At 5 109 meters above sea level Margherita Peak in the Rwenzori…


Top stories


18 Mar 2020
Avocado growers celebrate the ancient history of avos this season

According to the THP 2020 Flavour & Trend Forecast*, Michelin star restaurants around the world will be increasingly seeking out…

Avocado growers celebrate the ancient history of avos this season

According to the THP 2020 Flavour & Trend Forecast*, Michelin star restaurants around the world will be increasingly seeking out traditional ingredients from some of the oldest civilizations this year, particularly Central and South America.

18 Mar 2020
Limpopo residents become eco-warriors

Residents in northern Limpopo are becoming eco-warriors thanks to a new campaign which aims to see environmental waste reduced and…

Limpopo residents become eco-warriors

Residents in northern Limpopo are becoming eco-warriors thanks to a new campaign which aims to see environmental waste reduced and much-needed jobs created.

17 Mar 2020
Fry’s and Livekindly bring tasty and sustainable plant-based food to the world

The Fry Family Food Co. has joined forces with the Livekindly co.

Fry’s and Livekindly bring tasty and sustainable plant-based food to the world

The Fry Family Food Co. has joined forces with the Livekindly co.

07 Feb 2020
Deli meat producer creates SA’s first plant-based sandwich slices

Feinschmecker Deli Meats, who have built up a formidable reputation as the market leader in speciality deli meats in South…

Deli meat producer creates SA’s first plant-based sandwich slices

Feinschmecker Deli Meats, who have built up a formidable reputation as the market leader in speciality deli meats in South Africa, has launched a range of plant-based sandwich slices under the brand name Gudness. It is the first range of its kind produced in SA.