The soft side of hardware

Windowlines showroom

The Windowlines showroom.

Partner with the window décor brand that offers a soft edge to the hardware environment

Windowlines, one of the leading window décor suppliers in South Africa, has a retail offering that should not be ignored by retailers, says Travis Backhouse, Windowlines National Sales Manager.

Windowlines specialises in all things related to window décor. A proudly South African company, it designs and manufactures an extensive range of curtain track, rods, finials, tie backs and accessories. In addition, its international partnerships enable Windowlines to supply the Rijko top of the range specialist curtain track for the hospitality and healthcare industries.

With over 22 years experience in the decorator, retail and trade markets, the Windowlines range has become synonymous with quality, style and professional service. Windowlines is well known for its extensive decorative curtain rod ranges, most of which are manufactured, distributed and marketed locally.

Windowlines have recognised the growth potential for retailers in the Curtain Décor category – one that offers high margins, limitless cross selling opportunities and attractive merchandising solutions guaranteed to showcase the range to its fullest potential.

With retail becoming an important focus for Windowlines it became necessary to create a retail division headed up by National Sales Manager, Travis Backhouse, who has extensive décor retail experience from the highly competitive paint and kitchen fittings industry. “The dynamics required to stay ahead of the game in these industries will be transferred to the window décor industry and retailers can look forward to a growth opportunity second to none,” according to Backhouse. Windowlines are well aware of the importance of correctly managing merchandising to ensure significant growth especially in the higher margin products.

Windowlines has extensive retail experience with the major national retail chains and this experience can be shared with retailers’ country wide.

Windowlines manufacture

* Wooden and resin curtain rods, finials, tie backs and accessories with foil or hand painted finishes

* Powder coated and/or hand painted wrought iron ranges

* Made to measure and readymade curtains

* Curtain track

* Windowlines supply and install

* Quality blinds

* Shutters

* Motorised and hospital curtain track.

Larger stores have the opportunity to offer a ‘made to measure service where staff will be afforded the necessary training to correctly take their customers order for Windowlines to manufacture on their behalf.

Why make Windowlines your window décor retail partner of choice?

According to Backhouse:

* We have a countrywide footprint

* We offer retail support enabling them to grow their décor category

* We supply a comprehensive range of quality guaranteed products

* We have 22 years of industry experience

* We are a proud South African company

* We offer a complete ‘made to measure’ service in addition to the readymade offering.

To partner with Windowlines, contact Travis Backhouse

Tel: 011-462-1744

Cell: 079-520-9737

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