Now in their fourteenth year, the Cleaver Awards, which are proudly supported by Freddy Hirsch, acknowledge butcheries which meet consumer expectations on in-store hygiene, the supply of quality assured roller marked South African Beef, their level of competency in offering the best advice on meal preparations and perceived value for money.
National winners at the Cleaver Awards: Adriaan de Klerk (West End Vleismark, Kimberley); Marius Jordaan (Karaglen SuperSpar, Edenglen Johannesburg); Johanna Julies (Malmesbury SuperSpar); Frank Halewijn (Frank`s Meat Supply Retail City, Middelburg); Hendrik Steenkamp (Boma Vleismark, Moreleta Park) and Francois Rossouw (Impala Vleis, Brits). (Photo: Adell de Beer)
Mr Dewald Olivier, who was appointed as executive officer of the The SA Feedlot Association (SAFA) last year, says that since these Awards started in 2005, butchery standards have significantly improved and feedback from consumers show that the majority perceive the Cleaver Awards to be a seal of approval, most importantly because a butchery cannot enter themselves, they have to be nominated by their customers.
SA red meat
The Cleaver Awards are an initiative of the South African Red Meat Industry Forum. Consumers are asked towards the end of every year to vote online and nominate their best butchery. These nominations are tallied and finalists are individually and anonymously assessed against a 212 point checklist. This year saw over 40 000 nominations received, the biggest to date.
Guests at the Awards today included senior members of the meat production and retail industry, Award finalists from around the country, judges and media.
Butchers were judged according to three categories namely:
- butcheries with three or more till points
- butcheries with three or fewer till points
- food market / supermarket butcheries.
Cleaver awards winners
NATIONAL WINNERS
Three and more tills:
- Boma Vleismark, Moreleta Park – Platinum
- Impala Vleis, Brits – Gold
Up to three tills:
- West End Vleismark, Kimberley – Platinum
- Frank`s Meat Supply Retail City, Middelburg – Gold
Meat Markets:
- Malmesbury SuperSpar, Malmesbury – Platinum
- Karaglen SuperSpar, Edenglen – Gold
GAUTENG
Three and more tills:
- Kings Meat Deli, Lynnwoodbridge – Platinum
- Kings Meat Deli, Castle Walk, Erasmuskloof – Gold
Up to three tills:
- Hokaai Meat, Gift Acres, Lynnwood – Platinum
- Taste Butchery, Moreleta Park – Gold
Meat Market:
- Uitkyk Vleismark, Silverton – Platinum
- Pick & Pay, Waverly – Gold
LIMPOPO
Three and more tills:
- Vleislapa, Marshalstreet, Polokwane – Platinum
NORTH WEST
Three and more tills:
- Goudkopslaghuis, Klerksdorp – Platinum
- Vision Meat, Klerksdorp – Gold
Up to three tills:
- Tristar Meat, Schweizer Reneke – Platinum
MPUMALANGA
Meat Market:
- Malelane SuperSpar, Malelane – Platinum
- Komatipoort SuperSpar – Gold
FREE STATE
Three and more tills:
- Fredilia Meat, Welkom – Platinum
- Power Meat Centre, Welkom – Gold
EASTERN CAPE
Three and more tills:
- Cuyler Butchery, Uitenhage – Platinum
Meat Market:
- Our Superspar, Walmer, PE – Platinum
- Levyvale SuperSpar, Uitenhage – Gold
WESTERN CAPE
Up to three tills:
- Tollies Slaghuis, Hartenbos – Platinum
- Akeru Butchery, Gordonsbaai – Gold
Meat Market:
- Oudtshoorn Spar, Oudshoorn – Platinum
- Protea Hoogte Spar, Brackenfell – Gold
KWAZULU-NATAL
Three and more tills:
- Longbury Meat Market, Phoenix – Platinum
Up to three tills:
- Dirks Meat Market, Durban North – Platinum
The winners in each category received Platinum Awards and the runners up Gold Awards. First prize winners in each national category received a R 20 000 cash prize and a Platinum Trophy Award. The runners up received a R 10 000 cash prize as well as a Gold Cleaver Award Trophy. All of the provincial winners received either a Platinum or Gold Cleaver Award Trophy in their category.
