aroma

Mexican consumers follow their noses to their preferred shopping experience

By Staff Writer

Following the launch of Givaudan’s Aroma Kiosk, shoppers in Mexico are now being offered a tailor-made experience led by suggestions based on their preferred aromas. Jim Toy, consumer analyst at GlobalData, says: “Digitalisation has progressed in recent years to supply the ‘oil’ of the 21st century that is integral towards understanding the needs and wants...