29 May 2023
NielsenIQ report reveals tactical manoeuvres of SA consumers
By Staff Writer
A recent NielsenIQ report shows 32% of South African consumers have turned to online to get better deals, save on petrol and minimise shopping trips. A further 26% claim they only have enough money for food, shelter and the basics. Amidst a financial pressure cooker and a continued barrage of power cuts, the 2023 NielsenIQ...