14 Jul 2020
Nielsen explores ‘the new shopper normal
By Staff Writer
The nature of South African shopping trips has shifted during the COVID-19 lockdown from an initial focus on bulk, stock-up shopping to everyday needs shopping, which is up a significant 10 points from pre-COVID-19 levels, both online and offline. This data stems from a significant new Nielsen study ‘the new shopper normal’ conducted at the...
