B2B Central

consumer trends

31 May 2024

Euromonitor to host Eyes on Africa Conference 

By Staff Writer

Expert presenters will discuss consumer trends, opportunities and the dynamic economic landscape. Global market research company Euromonitor International will host the annual Eyes on Africa: Embracing Economic Realities and Consumer Dynamics event, at The Tryst in Woodlands, Johannesburg on Tuesday, 11 June.    The event held from 9 am to 12:30 pm (SAST), will attract more...
29 May 2023

NielsenIQ report reveals tactical manoeuvres of SA consumers

By Staff Writer

A recent NielsenIQ report shows 32% of South African consumers have turned to online to get better deals, save on petrol and minimise shopping trips. A further 26% claim they only have enough money for food, shelter and the basics. Amidst a financial pressure cooker and a continued barrage of power cuts, the 2023 NielsenIQ...
19 Mar 2023

Creating concepts that bang & products that rock!

By Staff Writer

Much has already been written about ‘challenging times’ for brands in South Africa. Preoccupied with battling private label’s progression and finding new  ways to meet consumers’ growing expectation of an experience. For delegates at MMR’s Growth Makers event in Sandton, Johannesburg, the call for elevated product experiences was made loud and clear. In these times,...
23 Jun 2020

German consumers swayed by indulgence claims when buying salty snacks

By Staff Writer

A new Innova Market Insights report on savoury snacks in Germany reveals that indulgence claims are the single most important influence on consumers’ snack purchase decisions. This was named by more than a quarter of respondents. This puts indulgence ahead of naturalness and health issues when it comes to choosing snacks. Indulgence is regarded as...
22 Jan 2020

Authenticity colours Clariant’s ColorForward 2021 palette

By Staff Writer

There are four societal trends that will influence consumers in coming years and the colour experts at Clariant ColorWorks have identified them. ColorForward 2021, the 15th edition of the annual Clariant colour forecasting guide for the plastics industry, recognises that genuine human contact is actually becoming a luxury in the digital era, and that people...
22 Aug 2019

What’s new in sauces and salad dressings?

By Staff Writer

Register for Ingredion’s webinar on Affordable Clean Label Sauces and Dressings.
01 Mar 2019

Numerous events at IFFA reveal the latest trends of the sector

By Staff Writer

Expert lectures, live demonstrations, product competitions and Discovery Tours – the IFFA programme of events communicates specialist knowledge, inspires through best-practice examples and presents the latest consumer trends and technical solutions.
23 Jan 2018

Euromonitor’s top 10 global consumer trends for 2018

By Staff Writer

Euromonitor International says several emerging forces will shape consumer behaviour this year. Consumers will continue to question their values, priorities and purchasing decisions, prioritising brands and issues that matter to them. These shifting consumer expectations, from mindfulness to augmented reality, can be major disruptors for businesses.