B2B Central

consumers

14 Dec 2021

Why brick and mortar stores are going nowhere

By Staff Writer

Six out of ten customers shop in the physical store, yet 93% of consumers search for their products online before making a purchase*. So how should retailers evolve to adapt to this digital consumer? A digital reality From food to electronics, all the way to clothing, DIY and furniture: the digitisation of shopping is now...
16 Nov 2021

Clariant expands its digital capabilities to respond to its customers’ needs

By Staff Writer

The personal care market is experiencing incredible change including digitalisation, new textures and novel formats and Clariant is offering customers more agility and the ability to respond rapidly to their needs. What’s happening in the world of personal care? From an explosion in market digitalisation, to the growing demand for new textures and formats, consumers...
08 Nov 2021

Ledlenser powers up to reach the hearts of consumers

By Staff Writer

Ledlenser is introducing a new tagline ‘Power Up’ and brand identity with the aim of focusing on authentic photo and video content to engage with end consumers on an emotional level. High-quality torches, headlamps and multifunctional lamps with modern LED technology have been Ledlenser’s core competence for years. Here, users can find the appropriate mobile...
10 May 2021

Consumers less financially vulnerable due to improved incomes during Q1 2021

By Staff Writer

The state of South African consumers’ personal finances continued to improve during the first quarter of 2021 (Q1 2021) on the back of a recovery in the income of especially middle- and higher income groups.

15 Mar 2021

Severely restrained consumers emerge during COVID-19 pandemic

By Staff Writer

Findings from a new NielsenIQ study called Unlocking Consumption in 2021 show there is a rapidly growing group of newly constrained consumers. South African consumers are navigating uncharted territory as they cope with the COVID-19 pandemic and the subsequent financial fallout that has wreaked havoc on their income, financial situations and spending intentions. As a...
22 Feb 2021

Why the budget speech is important to consumers

By Staff Writer

Consumers continue to feel the devasting effects due to a strained economy brought about by the pandemic. The upcoming National Budget address is a good time to reflect on the state of your finances and better plan for the year ahead.
08 Dec 2020

Survey finds that Gen Z and Boomer consumers differ vastly

By Staff Writer

Generation Z consumers are more concerned about the sustainability credentials of food and beverage products than Boomers, and find vegetarian and vegan products more appealing, new research shows. It’s important to align product development and marketing with the worldview of your target demographic. Vegan claims are very appealing PR company Ingredient Communications surveyed 1 000...
09 Oct 2020

Shouldn’t all packaging be intelligent?

By Staff Writer

BY: Dale Tomlinson, CEO The Hardy Boys Looking back, great packaging, that which separates the persuasive from the predictable, packaging that has long since successfully transitioned from container to communicator…. is intelligent packaging. All packaging should at its most fundamental be inseparable from a brands DNA. As the ultimate ‘always on’ consumer dialogue packaging should...
01 Sep 2020

UK toiletries and cosmetics industry declines

By Staff Writer

Cosmetics and toiletries are losing out in the COVID-19-driven decision between what is essential and what is dispensable, particularly as almost half (**43%) of UK consumers plan to socialise outside of the home less frequently in future. This will contribute to the forecasted -10% (£1.7bn*) value decline in the UK cosmetics and toiletries industry in...
17 Sep 2019

South Africans celebrate Icon Brands despite complex consumer landscape

By Staff Writer

The Ask Afrika Icon Brands is the largest annual benchmark survey of its kind and, now in its 10th year, measures loyalty across 237 brand categories and thousands of brands.
24 Jun 2019

Givaudan says ‘skin microbiome claims resonate with consumers’

By Staff Writer

Givaudan Active Beauty takes skin microbiome research to the next level by publishing new exclusive clinical data for Vetivyne, the vetiver inspired skin youth booster, and Yogurtene Balance, a unique yogurt powder and prebiotic combination, with both contributing to the beauty and well-being of consumers. A recent Givaudan Active Beauty’s worldwide consumers study shows that...
29 May 2019

Coca-Cola is Africa’s top food and beverage brand

By Staff Writer

Coca-Cola is the only food and beverage brand ranked in the top five most admired brands in Brand Africa’s seventh annual Brand Africa 100: Africa’s Best Brands.
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