31 Jan 2020
Get to the root of customer dissatisfaction by measuring your Customer Experience
By Staff Writer
By: Mark Wilson, managing director at SYSPRO Africa In a customer-centric world, every organisation is focusing on customer experience, however, many do not understand the fundamentals nor how to measure its effectiveness. Recognised as the main driver of digital transformation and a top strategic measurement for organisational performance, a suitable CX approach allows companies to...