customers

05 Oct 2021

Insurers can bridge the relationship gap by focusing on digital customer communication

By Staff Writer

Traditional insurers have never faced as much competition for their customers’ attention as they do now. A whole litany of tech-centric start-ups are coming for their lunch and they’re doing so by making life much simpler for customers. In order to remain competitive, therefore, insurers need to focus on building stronger relationships with customers.

23 Mar 2017

Brands – what’s all the fuss about?

By Staff Writer

As with people, brands are the sum of all interactions they have with customers and prospective customers says Adéle Maritz. There is a famous and very true quote from the American poet Maya Angelou: “People will forget what you said, people will forget what you did, but people will never forget how you made them...