20 Nov 2017
Adcock Ingram introduces new Vita-thion® fizzy tablets
By Staff Writer
Currently one of the leading brands within the Adcock Ingram OTC portfolio, Vita-thion® has announced enhancements to the brand – including refreshed, premium-feel range packaging, alongside the launch of new convenient effervescent Vita-thion® tablets with Ginseng. A popular household choice, Vita-thion® granule sachets contribute to the bulk of brand sales, with a growing opportunity for uptake of an effervescent tablet format.