By Staff Writer
The days of in-house retail brands being treated with a fair amount of disdain by South African consumers have come to an end. Nielsen’s State of Private Label in South Africa report reveals that it now accounts for R38.4 billion of consumer spend at hypermarket/supermarket tills or R10 out of every R50 spent. In addition, 63 per cent of South Africans now feel that private label* quality is “as good as that of established name brands”.
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