how fragrance ingredients contribute to the socio and economic development

Report confirms fragrance makes the difference

By Staff Writer

A study conducted PwC on behalf of the International Fragrance Association (IFRA) reveals that fragrance boosts the value of consumer goods. In perfumes, cosmetics and cleaning products, it can boost their value by up to ten times. Entitled The Value of Fragrance, the report shows the manufacturing of fragrance ingredients alone contributes €7.2 billion in...