16 Mar 2015
Expansion in store for West African markets
By Staff Writer
On 9 March L’Oréal and CFAO announced the signing of a protocol agreement covering the production and distribution of cosmetic products in Ivory Coast. L'Oréal, worldwide leader in cosmetics present in over 130 countries, will draw on its expertise in beauty products and the strength of its consumer brands to accelerate its expansion into key markets in French-speaking West Africa.