23 Jun 2020
German consumers swayed by indulgence claims when buying salty snacks
By Staff Writer
A new Innova Market Insights report on savoury snacks in Germany reveals that indulgence claims are the single most important influence on consumers’ snack purchase decisions. This was named by more than a quarter of respondents. This puts indulgence ahead of naturalness and health issues when it comes to choosing snacks. Indulgence is regarded as...
