influencer marketing

03 Feb 2021

IFF accelerates strategic transformation with new brand identity

By Staff Writer

IFF has launched a bold new brand identity designed to propel the Company’s transformation and reinforce its leadership role in the global value chain for consumer goods and commercial products. Upon the completion of its combination with DuPont’s Nutrition & Biosciences (N&B) business, IFF will begin a new era guided by an authentic customer-centric approach...

06 Jul 2020

Burger King Finland pranks competitor with free delivery campaign

By Varushka Padayachi

Burger King Finland placed outdoor ads outside its competitor's restaurants, promising free delivery if you set your pickup location to a McDonald’s restaurant

25 Feb 2019

Is influencer marketing still relevant?

By Staff Writer

AUTHOR: Sylvester Chauke, founder of DNA Brand Architects Mention the word ‘influencers’ and you are bound to receive a polarising response. Thing is, for many marketers, there has been a big question about the influencer strategy and perhaps even more of a discussion of its effectiveness in light of fake news and almost everyone becoming...

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