15 Aug 2018
Beauty reimagined and made with soul
By Staff Writer
The relaunch of SHISEIDO Makeup is the latest exciting and innovative chapter in the brand’s extensive history. A pioneer in the beauty industry since 1872, SHISEIDO is disrupting the beauty space yet again by 'Gifting Japan to the World' with a cosmetics collection that is modern, minimalistic, visionary, expressive and creative. ‘The focal point of the range isn't simply the extraordinary colours or its incredible performance, but the unique, sensorial textures,’ says Jill Scalamandre, president, bareMinerals, BUXOM and Global Development Shiseido Makeup.
