06 Feb 2024
Decoding the influence behind wine labelling
By Staff Writer
UPM Raflatac’s ground breaking neuromarketing study unveils how label materials and finishes shape consumer perceptions, driving purchases and influencing post-purchase enjoyment. UPM Raflatac, a global supplier of innovative and sustainable self-adhesive paper and film products, has released the findings of a new neuromarketing study. Results show the power of different label materials and finishes to shape...
