MacMobile

21 Aug 2020

Schweppes Zimbabwe partners with MacMobile for optimised sales

By Staff Writer

Schweppes Zimbabwe Limited (SZL) has partnered with mobile technology specialist company, MACmobile since 2016 to optimise its sales force and customer relationship requirements. Developing customer relations through excellent service delivery is a key perquisite in the highly competitive Fast-Moving Consumer Goods (FMCG) industry. Assessing whether sales and marketing activities are hitting the mark forms an...

08 May 2020

MACmobile and CA&S Group take value chain insight to the next level

By Staff Writer

MACmobile’s software is a natural fit for the CA&S Group, which delivers route-to-market services to blue chip manufacturers. “As a group, we operate across eight geographies and run various businesses across the value chain in the FMCG space, from distribution to in-store execution. MACmobile software allows us to enhance our capability within our organisation and...

13 Mar 2020

Innovative automation tools for the merchandiser provide better controls

By Staff Writer

Merchandisers will typically represent a specific product category at a certain store and will have a set flow that they follow based on the brand priority of their organisation. This includes checking aisles to make sure that shelves have stock, replenishing stock should it be running low, confirming that pricing is correct and that promotions...