B2B Central

Marketing

10 Sep 2018

Givaudan Active Beauty introduces EVE

By Staff Writer

Active Beauty took their digital strategy one step further by creating EVE, a new disruptive application for New Product Development (NPD). EVE’s intelligent matrix was conceived to rapidly identify the perfect match between a product brief and Givaudan Active Beauty’s exhaustive range of active cosmetic ingredients.

16 Jul 2018

Smart Media and Dis-Chem champion Youth Month initiatives

By Staff Writer

In-store advertising innovators Smart Media are working with Dis-Chem Pharmacies to drive awareness for two CSI campaigns, FOR YOUth and Million Comforts. Building on the theme of Youth Month that took place in June in South Africa, these campaigns are focused on benefitting critically important demographics of the country.

02 Jul 2018

Oxy’s new look campaign boosts self-confidence

By Staff Writer

In its quest to remain at the cutting edge of a competitive market, Oxy skin care has recently moved away from its Superhero concept to a cleaner fresher look with a new key message, ‘Be Confident’.

02 Jul 2018

Dove launches ‘No digital distortion’ mark

By Staff Writer

Beginning in July 2018, Dove is taking another step in ensuring beauty is a source of confidence and not anxiety with the launch of a 'No digital distortion mark'. The Mark will roll out across all branded content globally beginning in July with deodorant campaigns leading the initiative. By 2 January 2019, the mark will be incorporated into all static imagery showcasing women, across print, digital and social and will represent that the image is not distorted. Dove will be held accountable to only show accurate and genuine portrayals of people, showing them how they are in real life. The ambition of the Mark is to help women and girls navigate the media landscape letting them know that the image they see has not been digitally distorted to fit the ideals of what beauty is and isn't.

10 May 2018

Call for ethical marketing of healthcare products

By Staff Writer

In a recent submission to government, the Marketing Code Authority (MCA) has called for regulations to promote ethical and legitimate marketing activities for health products. The industry body is self-regulating, with voluntary membership drawn from manufacturers of medicines, medical devices and IVDs, focusing on the ethical marketing of healthcare products.

10 Jul 2017

Entries now open for SAPRO’s 2017 Recycled Plastic Product Of The Year Awards

By Staff Writer

South African Plastics Recycling Organisation (SAPRO) is inviting entries to this year’s Recycled Plastic Product of the Year Awards.
02 Jun 2017

Communication is a two-way street

By Staff Writer

As Paul Gillin stated, “Transparency may be
the most disruptive and far-reaching innovation to come out of social media.” Social media has forever changed the way people communicate with each other, media and brands. The marketing and customer service potential is huge, but as with any medium it is of utmost importance to have a strong...
19 Aug 2016

BASF focused on keeping girls in school

By Staff Writer

Employees at BASF, one of the world’s leading chemical companies, are strongly supported by the company’s ethos of giving back to the community. Employee volunteering, coupled with BASF South Africa’s corporate social responsibility programme, is an integral component of BASF operations throughout South Africa.

12 Jul 2016

Ten tips for storing labels effectively

By Staff Writer

Storing labels in ideal conditions and handling them correctly allow the shelf life of these packaging components to be extended to at least 12 months from the day of receipt. Pyrotec PackMedia rounds up ten tips for storing and handling labels effectively.

16 May 2016

Coschem markets industry opportunities to Wits students

By Staff Writer

The Society of Cosmetic Chemists (Coschem) recently took part in a career day hosted by the University of the Witwatersrand (Wits) to inform students on the myriad job opportunities in the cosmetics, personal care and home care industries. These include research and development, process engineering, microbiology and biochemistry, quality, safety, safety, health and environmental technology, procurement and logistics, marketing and sales, legislation and compliance.

12 Jan 2016

Croda re-launches Solaveil website

By Staff Writer

Croda, a global speciality chemical company, is delighted to announce the re-launch of its Solaveil website with new content and a fresher design.

01 Dec 2015

Nivea inspires care across South Africa

By Staff Writer

Physical and online stores with a difference, where you didn’t spend money but only paid with a simple promise of care have seen Nivea take the marketing of skin care products to a whole new level. The initiative has been rolled out in South Africa through the Nivea Pay with Care campaign.