Maxeco

08 Nov 2021

Lemaitre traverses new terrains with new styles and designs for its safety shoes

By Staff Writer

Lemaitre is targeting new sectors by launching new styles of its safety shoes with modern designs and a refreshed look that appeals to a wider audience. Driven by passion, dedication, and a commitment to high-quality products, Lemaitre has always been a brand committed to keeping those who build South Africa safe. For 30 years, it...

12 Mar 2021

Is this the most beautiful shoe in South Africa?

By Staff Writer

For 30 years Lemaitre’s Maxeco boot has helped build the nation, from construction sites to mines, farms and factories, but every legacy starts somewhere. Lemaitre celebrates 30 years of Maxeco by asking the question – is this South Africa’s most beautiful shoe? Almost 10 million pairs have helped realise the dream of a stronger South...

01 Feb 2021

New campaign celebrates the beauty of Maxeco safety footwear

By Staff Writer

Lemaitre’s latest campaign celebrates 30 years of Maxeco as they approach 10 million pairs of South Africa’s most iconic footwear. The campaign highlights the impact Lemaitre’s iconic Maxeco safety footwear has had on the country over the last 30 years. It poses a bold question: is Maxeco the most beautiful shoe in South Africa? And...