Nielsen Archives - B2B Central

15 Mar 2021

Severely restrained consumers emerge during COVID-19 pandemic

By Staff Writer

Findings from a new NielsenIQ study called Unlocking Consumption in 2021 show there is a rapidly growing group of newly constrained consumers. South African consumers are navigating uncharted territory as they cope with the COVID-19 pandemic and the subsequent financial fallout that has wreaked havoc on their income, financial situations and spending intentions. As a...

17 Aug 2020

South African consumer sentiment at lowest level in 15 years due to COVID-19

By Staff Writer

COVID-19 has had a devastating impact on consumer sentiment in South Africa with the SA Consumer Confidence Index for the second quarter of 2020 revealing a massive 20 point drop to 68, the lowest level in 15 years. This is according to The Conference Board Global Consumer Confidence Survey, conducted in collaboration with Nielsen. Extent...

14 May 2020

Plotting a course for the FMCG manufacturing industry post-Covid-19

By Staff Writer

Nielsen has plotted a course of future scenarios post-Covid-19 to establish a regeneration path for retailers and manufacturers. The world is pivoting on an axis of uncertainty right now as many countries, including our own, start the process of moving from restricted living into precautionary living. As a result, there are likely to be significant...

29 Apr 2020

Online shopping has been a lifeline during COVID-19 lockdown in South Africa

By Staff Writer

With the current lockdown and temporary ban of non-essential products and services, consumers have switched to digital shopping alternatives with 37% of South Africans saying they are shopping more online. This according to a recent Nielsen syndicated study on the impact of COVID-19 on consumer behaviour in South Africa. Nielsen South Africa Retailer lead Gareth...

10 Sep 2019

Delving into the double edged demands of South African consumers

By Staff Writer

The South African consumer landscape is currently fragmented and polarised, characterised by the double edged demand of the South African consumer. Some are feeling more prosperous, while others are amongst the most stretched spenders in the world. Some crave new, premium or convenience products, while others seek value for money, quality private-label goods, and prefer...

14 Jan 2019

Private Label surges ahead with R49.3 billion in annual sales

By Staff Writer

The latest research from global measurement and data analytics expert Nielsen reveals that sales of Private Label products in South Africa now equate to R49.3 billion annually and the sector commands a healthy 21.1 per cent share of the South African retail sector, up from 20 percent in 2017, and ahead of branded product growth...

08 Oct 2018

Fusion brings brands back to market in South Africa

By Staff Writer

Brands are back - bigger and better than ever before, with the official launch of PAMS/CPS Fusion data.

25 Sep 2018

Fusion brings brands back to market

By Staff Writer

Brands are back – bigger and better than ever before, with the official launch of PAMS/CPS Fusion data. Initiated and funded by the Publishers Research Council (PRC), with Consumer Panel Survey (CPS) data supplied by Nielsen, the product will see the fusion of the existing PRC PAMS 2017 data, to real audited and scanned purchase...

04 Sep 2018

South African shoppers ‘drop’ the basket

By Staff Writer

It’s no secret that South African shoppers are beset by a storm of rising prices and it seems their shopping baskets are definitely feeling the pain with the average consumer now hyper aware of what they’re purchasing. As a result, the latest Nielsen Shoppergraphics Report – which looks at shifts in consumer purchasing behaviour within...

03 Sep 2018

Nielsen launches smart store in South Africa

By Staff Writer

Nielsen has added a new product solution to their Shopper toolkit - a creative and unique solution for retailers and manufacturers globally, helping them get closer to shopper behaviour at the moment of truth and uncover What's Next.

06 Aug 2018

New survey from PRC and Nielsen to provide data on 5 000 brands

By Staff Writer

Nielsen will release consumer panel data this month fused with 2017 PAMS data. This is an enhanced survey that will provide industry with rich information on 200 consumer goods categories and more than 5 000 brands.

05 Dec 2016

Nielsen: ‘house brands no longer the poorer cousin’

By Staff Writer

The days of in-house retail brands being treated with a fair amount of disdain by South African consumers have come to an end. This is according to a new report by Nielsen entitled State of Private Label in South Africa, which reveals that this segment now accounts for R38.4-billion of consumer spend at hypermarket/supermarket tills, or R10 out of every R50 spent. In addition, 63 percent of South Africans now feel that private label (PL) quality is ‘as good as that of established name brands’.