13 Jan 2020
Consumers demand further transparency on organic labels
By Staff Writer
A survey has found that 49 per cent* of consumers associate the ‘organic’ label with ‘natural’ food, which has reinforced a ‘better for you’ positioning in the public eye. However, the credibility of organic certifications may come under scrutiny in the next decade as consumers demand further transparency in farming, says GlobalData, a leading data...
