25 Sep 2018
Fusion brings brands back to market
By Staff Writer
Brands are back – bigger and better than ever before, with the official launch of PAMS/CPS Fusion data. Initiated and funded by the Publishers Research Council (PRC), with Consumer Panel Survey (CPS) data supplied by Nielsen, the product will see the fusion of the existing PRC PAMS 2017 data, to real audited and scanned purchase...