09 May 2016
Superfoods go wild
By Staff Writer
Research from Mintel has highlighted the growing popularity of nutrient dense super foods. According to Mintel’s Global New Products Database, there was a phenomenal 202 per cent increase globally in the number of new food and drink products launched containing the terms ‘superfood’, ‘superfruit’ or ‘supergrain’ between 2011 and 2015.
