The exciting arrival of Topo Chico Hard Seltzer in the market has got the world buzzing and now it is ready to take South Africa by storm and shake up the alcohol category.
Topo Chico Hard Seltzer has launched in in numerous markets around the globe namely the USA, Australia, Asia, and Europe and now it is Mzansi’s turn to taste the perfect contradiction. “We are excited about the arrival of Topo Chico Hard Seltzer in South Africa and also having the pleasure of being one of the first markets to launch globally. The launch of this product underscores The Coca-Cola Company’s commitment to developing a diverse portfolio of brands that respond to different consumer expectations ,” said Phillipine Mtikitiki, Vice President of Coca-Cola’s South Africa Franchise.
“When you look at the ingredients of Topo Chico Hard Seltzer, the key ingredients are alcohol, water and flavour, we know water, we know flavour,” said Mtikitiki. “The introduction of this portfolio into the category will uphold The Coca-Cola Company’s Global Responsible Alcohol Marketing Policy that will guide us in terms of our marketing approach and ensuring that we enter the category responsibly and sustainably. Responsible marketing will be a cornerstone of all activities,” she concludes.
Topo Chico Hard Seltzer contains 4.7% alcohol by volume, uses neutral spirits as its base, has no added preservatives and comes in natural tropical fruit flavours: Tangy Lemon Lime, Tropical Mango and Pineapple. It combines light taste notes with subtle aromatic twists which not only tease taste buds but provides an overall invigorating experience.
“Topo ChicoTM Hard Seltzer is a fantastic addition to our growing portfolio. It builds on our strategy to diversify our range as part of our aspiration to becoming a Total Beverage Company; providing the drinks that our customers and consumers want, serving more occasions and channels. With the strength of our system behind it, we believe Topo Chico Hard Seltzer will be successful in South Africa, and more importantly, offer consumers choice in this dynamic beverage category,” adds Natasha Chetty, Emerging Categories Director of Coca-Cola’s Africa Operating Unit.
Topo ChicoTM Hard Seltzer is available in a sophisticated metallic sheen and contrasting colours reflecting its primary launch flavours. It is available in select outlets and e-commerce sites, and it is not for persons under the age of 18.