Univar inspires tomorrow’s textures at in-cosmetics

Univar’s in-cosmetics 2015 marketing conceptsAt stand 7E60 Univar is launching 18 new and exciting trends-focussed, texture-driven formulations with an emphasis on skin care and make-up at this year’s in-cosmetics in Barcelona. Working closely with key innovation partners and looking carefully at examples of different profiles that women identify with, Univar has tailored a range of formulations to meet each profile type.

Matthew Ottaway, personal care industry director for EMEA comments: ‘This is an exciting moment for Univar personal care and our beauty care customers. We are revealing 18 new formulations that help deliver levels of textural perfection which will excite and delight women of today. The powerful partnerships we have developed over the years have been a major contributing factor in achieving these ground-breaking formulations. We also look forward to greater collaboration going forward.’

The key formulations revealed at in-cosmetics 2015 include:

  • Oil-in-Gel Make-Up Remover is an innovative gel that transforms into a lightweight oil, leaving the skin clean, soft, and perfectly balanced. Ethocel Standard 100 Premium delivers a gel texture by its oil thickening action to eliminate feelings of dryness or stripping.
  • Secret Shell W/Si+O Skin Protection Cream is a biometric skin cream at its heart. Dow Corning FA 4002 ID Silicone Acrylate reduces the adhesion of pollution particles. Secret Shell sheds pollution particles to keep the skin looking healthy and clean. It forms a continuous, non-occlusive barrier that is neither tacky nor greasy — yet feels rich and moisturising.
  • Belicious! Sleep Mask (O/W) contains the new sensory modifier, EcoSmooth Delight, bringing a touch of luxury to mass-market moisturising products at a very economical cost: benefit ratio. The Aculyn range of acrylate based rheology modifiers act as co-emulsifiers in this particular system. Aculyn 88 is highly viscous and gives a bounce to the body butter, whilst the Aculyn 33A aids in spreadability.
  • iLove – Shower Gel exhibiting red heart films that instantly melt upon massaging are complemented with Mix Vision Beads with vitamin E, which are also held in suspension, adding to the dramatic visual experience. Aculyn Excel, a new rheology modifier based upon acrylate technology, expands the formulation toolbox to help achieve efficient suspension while delivering transparent formulations at low pH.
  • Exquisite Sun Care W/O+Si is unique. The amazing silkiness of this sun care lotion is based on Dow Corning 3901 Liquid Satin Blend, an innovative and revolutionary lightly cross-linked high MW polymer in a volatile dimethicone carrier fluid that provides a smooth, satin and slippery feel when applied.
  • Frizz-Taming Taffy W/Si Conditioner demonstrates superior and long-lasting frizz control performance even in water-based formulations. Dow Corning CB-3046 Fluid delivers extensive benefits. It brings natural look and feel to hair, it has the ability to maintain style and to re-style hair. It also exhibits multifunctional benefits such as curl retention, shine, heat protection, enhanced hair alignment and is suitable for different hair types.

Textural formulations

Mastering the art of texture is not just a statement for Univar, which is clearly demonstrating this by delivering on its promises and breaking new barriers in textural formulations. It’s textural launches include: Glamazing perfumed loose powder; HD Cream – O/W; Rock-Coco (solid fragrance); Trio-Politan (Tri-Phasic make-up remover), Peel-Off Lake, Pink Rebel ultra shine lip gloss (W/O); Rock n’ Rose lip gloss; Vitamin Balls Vending Primer; XYZ perfumed body gel; Awesome make-up remover oil, Intense Moisture Drop O+Si/W serum; and ZZZ (Zsa Zsa Zsu) clear gel.



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