Unilever UK and Ireland’s leading ice cream brand Wall’s has partnered with Save the Children, Symrise and ME to WE. The initiative will allow consumers to see the real change Wall’s is making in the lives of young people in vanilla farming communities and at home.
Wall’s ice cream announced the launch of Vanilla for Change. The campaign is set to reinforce the company’s assistance to global vanilla farmers and youngsters in farming communities in Madagascar. It is also aimed at supporting young changemakers across the UK through the power of education.
Wall’s has been working with global charity partner Save the Children, and flavour manufacturing partner Symrise to make a real change for the young people of the country. The collaboration between the three partners has been in place for over three years. To date, it has positively impacted more than 40 000 people in 76 villages in Madagascar with lifesaving health insurance, financial education and youth training opportunities. The region is responsible for 80 per cent of the world’s global vanilla supply, one of the world’s most desired spices.
Wall’s has partnered with Save the Children, Symrise and ME to WE to change the lives of children in vanilla farming communities
To build on the journey, Wall’s is also partnering with ME to WE, a social enterprise that enables people to do good through everyday consumer choices. During the Vanilla for Change programme, the purchase of popular Wall’s ice cream products (Cornetto Strawberry, Cornetto Classico, Calippo Combo Vanilla Strawberry and Solero Exotic) will support ME to WE’s charitable partner’s active citizenship programme called WE Schools.
The WE Schools programme provides free educational resources for teachers and a range of learning opportunities for students. Thanks to this extended partnership, Wall’s and ME to WE will be supporting 100 000 young people with educational resources through the WE Schools programme in the UK.
Track your impact
During the Vanilla for Change programme, customers who purchase the select Wall’s ice cream products will be able to see how Wall’s is making a difference through ‘Track Your Impact’. This unique tool empowers customers to track and learn where and how the products they purchase can have a positive impact on society.
With the Track Your Impact code, ice cream fans will be able to see how Wall’s is making a difference in schools across the UK and in farming communities in Madagascar. ‘We can make a real difference through our Vanilla for Change programme. Not only in the communities in Madagascar who farm our vanilla, but also amongst young people in the UK. We are hugely passionate about both.
‘Having successfully supported vanilla farming communities for many years, everyone who enjoys a Wall’s ice cream can now track a Madagascan farmer who is directly benefiting from our programme. In addition, our WE Schools partnership aims to inspire young people to improve their education. It is hoped this will positively affect their lives in the UK and Ireland. These are two causes we are really committed to,’ says Sebastian Munden, general manager Unilever UK and Ireland.
‘Vanilla for Change is the first step in demonstrating our commitment to fairness across our supply chain,’ adds Ian Maskell, Global VP Wall’s. ‘It’s a beautiful chapter of the journey we embarked on. As a brand, we believe in making a difference to the lives of the communities we serve. Our purpose is building a happier, more inclusive world – one street at a time.’
Wall’s also works closely with sustainable vanilla pioneer, Symrise. The company is the only fully integrated flavour manufacturer in Madagascar.
‘Symrise and Wall’s are committed to a supply chain that creates shared value for everyone involved. Employees who live and work with us are the friends and neighbours of smallholder farmers, so we are passionate about developing these communities. We’re delighted that we can now share our work with the world via Track Your Impact, so more people can get involved,’ says Heinrich Schaper, president flavour division at Symrise.