Victoria's Secret launches Bare Eau de Parfum with Symrise's Cryptosym

The new fragrance is the first on the market to utilise Cryptosym, a new Symrise technology that can encrypt scent formulations.

Bare Eau de Parfum by Victoria’s Secret is a new fine fragrance that harnesses the power of individuality by adapting to the wearer’s body chemistry to create a scent that is unique to all who wear it. The brand’s first fine fragrance pillar in five years, Bare Eau de Parfum is made with up-cycled materials and responsibly sourced ingredients.

This one-of-a-kind scent is a testament to every woman’s distinct sense of self-expression, reinforcing the brand’s ongoing mission to uplift and champion all women throughout their journeys. Bare Eau de Parfum not only celebrates you, but truly becomes you.

Victoria’s Secret BARE Campaign 2022

Unique scent technology

Bare Eau de Parfum is the first fragrance on the market to utilise Cryptosym, a new Symrise technology that can encrypt scent formulations. It preserves the scent’s novelty and protects it from future replication. Created with a proprietary blend of musks, the fragrance opens with an effervescent freshness of mandarins from Madagascar, softens into a dewy, floral heart of Egyptian violet petals, and lingers with a warm, cocooning base of Australian sandalwood. It’s truly Victoria’s Secret’s most personal fragrance yet.

A one-of-a-kind fragrance

“Bare Eau de Parfum is our most intimate fragrance yet. It’s about a quiet confidence that comes from knowing your authentic self, and celebrates individuality in its most natural form. Choosing a scent is such a personal experience, so we took our time in creating a one-of-a-kind fragrance that could be both relatable and unique to everyone who wears it,”  said Kristen Lagoa, Vice President of Merchandising, Beauty and Accessories, Victoria’s Secret.

“When creating this fragrance, we wanted to craft something completely different – something that unveils the signature scent everyone is looking for. Comforting yet captivating, soft yet sensual. The idea was to accentuate the natural beauty of the wearer without covering up their unique scent and individuality,” said master perfumers at Symrise, Nathalie Benareau & Carlos Vinals.

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