Vitafoods Europe 2019 set to close the loop on a greener future for the global nutraceutical industry

Vitafoods Europe 2019 (7-9 May, Palexpo, Geneva) will this year explore the collaboration required to shape a more sustainable future for the nutraceutical industry. This follows the growing popularity of plant-based ingredients, as well as the demand for more responsible farming methods, and the unprecedented backlash against packaging over recent years.

The focus of the event comes as consumer demand means manufacturers are seeking a balance between naturally sourced ingredients and sustainably produced nutraceuticals, through the development of innovative new products, processes and packaging. The need for greater supply chain transparency has also contributed to an increased focus on the role of contract manufacturing, presenting an opportunity for these businesses to set the standard for sourcing practices and quality. Vitafoods has a strong commitment to sustainability.

Chris Lee, managing director, Global Health and Nutrition Network, Europe, at Informa Exhibitions, explains: ‘The move towards true circularity requires a monumental shift across the entire nutraceutical product lifecycle – from ingredient to shelf – and can only be made possible by collaboration across the entire supply chain.

‘Our goal with Vitafoods Europe 2019 is to get the industry talking to understand how we can create a sustainable future, as well as to inspire the nutraceutical community with trends, insights and solutions that support market-leading product development and business growth.’

What does nutraceutical mean to you?

This year’s show will also be asking visitors and exhibitors to consider ‘what does nutraceutical mean to you?’. In a market where personalisation, digital technologies and alternative foods are on the rise, the definition of nutraceutical is evolving. As the meeting point for the European nutraceutical community, Vitafoods Europe will provide an engaging platform for visitors to discuss and debate the meaning of nutraceuticals – now and in the future.

On this, Chris Lee adds: ‘By facilitating the debate around the meaning of nutraceuticals, we’re hoping to dispel the confusion surrounding the term and better understand the broader picture of our industry, as well as bring to light the passion and insight that is driving the latest science and innovation. Ultimately, a more unified vision of nutraceuticals will create a more compelling and credible appeal to today’s savvy consumer.’

Running alongside the exhibition will be Vitafoods Education Programme, which will give attendees the opportunity to learn from and network with the world’s leading nutraceutical, supplement and functional food industry experts, as they discuss topics including personalised nutrition, sustainability, contract manufacturing and technological innovation. The full programme will be announced in the coming weeks. The three-day event will also feature a series of popular interactive events including innovation tours, a tasting centre, a new ingredients zone and a distributor matchmaking service.

To register for this year’s Vitafoods Education Programme, please visit: www.vitafoods.eu.com



Latest


15 Apr 2021
Remembering Gary Willis of First Cut

The management and staff of First Cut, together with local and international colleagues mourn the loss of First Cut’s sales…

Remembering Gary Willis of First Cut

The management and staff of First Cut, together with local and international colleagues mourn the loss of First Cut’s sales director Gary Willis, who passed away on Thursday evening 1 April, at the age of 51. Willis fought an 18-month battle with cancer very bravely, remaining resolutely positive until the…

14 Apr 2021
LANCEWOOD’S new cheesecake mix makes baking a Piece o’ Cake

LANCEWOOD, South Africa’s award-winning producer of cheese, yoghurt, and other dairy products, has launched the delectable new ‘Piece o’ Cake’…

LANCEWOOD’S new cheesecake mix makes baking a Piece o’ Cake

LANCEWOOD, South Africa’s award-winning producer of cheese, yoghurt, and other dairy products, has launched the delectable new ‘Piece o’ Cake’ cheesecake mix for those looking for an effortless, yet equally mouth-watering alternative to baking a traditional cheesecake. “Considering LANCEWOOD’s strong association with baking cheesecakes and being the No. 1 cream…

13 Apr 2021
SAAFoST biennial congress goes virtual

BY: Madelein Jansen SAAFoST KZN & Local Organising committee chair SAAFoST (South African Association for Food Science and Technology) presents…

SAAFoST biennial congress goes virtual

BY: Madelein Jansen SAAFoST KZN & Local Organising committee chair SAAFoST (South African Association for Food Science and Technology) presents its Biennial Congress, and it is the KZN Branch’s turn to host this prestigious event. Not knowing what the future will hold, in September of 2020 a decision was made…

12 Apr 2021
Tate & Lyle launches online university to share stabiliser science with food formulators

Tate & Lyle, a leading global provider of food and beverage solutions and ingredients, has launched a Stabiliser University, a…

Tate & Lyle launches online university to share stabiliser science with food formulators

Tate & Lyle, a leading global provider of food and beverage solutions and ingredients, has launched a Stabiliser University, a new online modular course designed to help formulators and food scientists solve even the toughest stabiliser formulation challenges. The first module – entitled “Stabiliser Fundamentals” – will take place at…


Top stories


07 Feb 2020
Deli meat producer creates SA’s first plant-based sandwich slices

Feinschmecker Deli Meats, who have built up a formidable reputation as the market leader in speciality deli meats in South…

Deli meat producer creates SA’s first plant-based sandwich slices

Feinschmecker Deli Meats, who have built up a formidable reputation as the market leader in speciality deli meats in South Africa, has launched a range of plant-based sandwich slices under the brand name Gudness. It is the first range of its kind produced in SA.

18 Mar 2020
Avocado growers celebrate the ancient history of avos this season

According to the THP 2020 Flavour & Trend Forecast*, Michelin star restaurants around the world will be increasingly seeking out…

Avocado growers celebrate the ancient history of avos this season

According to the THP 2020 Flavour & Trend Forecast*, Michelin star restaurants around the world will be increasingly seeking out traditional ingredients from some of the oldest civilizations this year, particularly Central and South America.

18 Mar 2020
Limpopo residents become eco-warriors

Residents in northern Limpopo are becoming eco-warriors thanks to a new campaign which aims to see environmental waste reduced and…

Limpopo residents become eco-warriors

Residents in northern Limpopo are becoming eco-warriors thanks to a new campaign which aims to see environmental waste reduced and much-needed jobs created.

31 Mar 2020
Sleep friendly food and beverages are the next big trend with millennials

GlobalData predicts that sleep-friendly ingredients in food and drinks are the next big trend as it aligns with consumers’ desire…

Sleep friendly food and beverages are the next big trend with millennials

GlobalData predicts that sleep-friendly ingredients in food and drinks are the next big trend as it aligns with consumers’ desire for a good night’s rest through natural methods.


Visit the official COVID-19 government website to stay informed: sacoronavirus.co.za