Webinar: Thursday, 21 Aug 2025, 2:00 PM

Beyond discounts: How to deepen consumer loyalty through e-commerce

Join P&C Review and data analytics company, Euromonitor International for an exclusive webinar exploring how leading consumer goods brands are revolutionising customer loyalty through technology, personalisation and community-building.

Who should attend?

This webinar is perfect for brand managers, category managers, business unit managers, manufacturers, entrepreneurs, marketing directors, and business leaders looking to future-proof their customer engagement strategies and broaden their e-commerce footprint in an increasingly competitive beauty, cosmetics and personal care landscape.

What you'll discover

  • Tech-driven loyalty innovations including Web 3.0, tokenisation, and generative AI applications.
  • Omnichannel strategies that reward consumers beyond traditional purchases.
  • Consumer behaviour insights in e-commerce from emerging markets across Africa, Latin America, and the Middle East.
  • Real-world case studies from leading brands like Sephora, E.L.F., and Hugo Boss
  • Actionable strategies for building deeper, lasting customer connections.

Expert speakers

  • Learn more from Christele Chokossa, Senior Consultant, Euromonitor International (Cape Town, South Africa) – expert in FMCG distribution and shopper behaviours in African markets
  • Gain insights from Paula Goñi, Senior Consultant, Euromonitor International (Santiago, Chile) – specialising in consumer behaviours and e-commerce growth in Latin America
Moderator & Presenters
Abby Vorster

Abby Vorster

  • Editor: P&C Review
Abby Vorster is a seasoned South African editor with over 15 years of experience in specialised B2B publishing, currently serving as Editor at Media24 B2B in Johannesburg since 2014. She focuses primarily on pharmaceutical and cosmetic industry content, overseeing publications such as Pharmaceutical & Cosmetic Review and P&C Review Africa. Her career spans diverse editorial roles, including her tenure at 3S Media and a subsequent role at Infixion Media working on pharmaceutical trade publications. Abby has built a strong reputation as a trusted editorial professional within South Africa's pharmaceutical and cosmetic industries.
Paula Goñi

Paula Goñi

  • Senior Consultant
Based in Santiago, Paula specialises in highlighting the diverse realities of countries in Latin America, providing clients with valuable insights into consumer behaviours and the development of preferred retail channels for over nine years. Her expertise lies in the growth of e-commerce and the rise of omnichannel strategies among retailers. Paula is passionate about identifying innovative case studies that help clients capitalise on emerging opportunities. In her role, Paula oversees retailing and digital shopper research in the region, ensuring comprehensive analytical content for the Latin American market.
Christele Chokossa

Christele Chokossa

  • Senior Consultant
Christele is a senior consultant at Euromonitor International with a focus on services and payments. Based in Cape Town, she has more than eight years of experience in the industry. She also oversees retail-related projects across Middle East and African markets. Before joining the company, Christele was a research analyst at a capital market research firm. She  is passionate about the evolution of FMCG distributions and shoppers behaviours across emerging markets.

90 professionals have already registered.

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