Three South Africans from Glacier by Sanlam’s latest #FutureFWD retirement campaign recently turned down the offer of their perfect life, without realising that this was the offer they’d already made themselves.
The campaign, which was launched today via a video on YouTube, highlights the importance of knowing today what your monthly retirement salary will be, and aims to help South Africans understand exactly what they’ll have every month in today’s value, at retirement. This is done by using Glacier’s newly developed online calculator.
After careful analysis and an individual visual representation of their perfect life, each subject was presented with an envelope holding a number: the amount of money available to make that life a reality, based on their current savings and retirement contributions. Each one was shocked at the figure – their actual monthly retirement salary – that was presented to them.
Watch the Glacier by Sanlam FutureFWD video here to see their reactions and how the campaign unfolded.