11 Apr 2023
Study shows strong link between sound, smell and consumer behaviour
By Staff Writer
IFF and IRCAM Amplify study shows consumers’ online purchases for perfume are driven by sound. In an in-depth study conducted with IRCAM Amplify, a Paris-based sound research and design lab, IFF has demonstrated that there this a strong link between sound, smell, emotion and consumer behaviour.The research highlights the auditory-olfactory association in an online purchase experience. Study results show...