13 Oct 2021
Chemyunion presents Allinea for realigning hair and controlling frizz
By Staff Writer
The market for perms and straighteners is worth $1 billion worldwide, according to 2020 data from Euromonitor. Although ‘permanent straight’ hair is a strong demand for hair care, consumers are also looking for momentary alternatives with a focus on flexibility, which consequently reduces the interest in aggressive procedures. According to Chemyunion, represented locally by Chemgrit...
