Sustainability has become more than a buzzword. It’s one of the biggest drivers of business in 2020 and is
impacting suppliers, brand owners and manufacturers in a major way.

In the personal care industry, sustainable cosmetics are defined as products using natural ingredients produced from renewable raw materials. Yet the push for sustainable beauty is resulting in demands
far bigger than just natural ingredients.

Sustainable beauty requires brand owners and their suppliers to be more transparent and more authentic than ever. It’s also seeing the development of more minimally processed beauty products with short and
recognisable ingredients lists and there is a clear movement away from synthetic chemicals, with rising concerns around the toxicity of these ingredients.