As a leading brand in the beverage category, aQuellé is changing its 500mℓ Still Natural Spring Water packaging to fabulous pink for the month of October.
By changing its look in support of people with cancer, the brand hopes to bring about change with every bottle. During October, every limited edition pink bottle sold will add to aQuellé’s R250 000 donation to the Cancer Association of South Africa.
The new packaging has been making a splash on retail shelves since September and is supported by marketing elements such as in-store POS, truck branding, digital media, regional radio stations broadcasts and product sponsorship for cause-related events.
Visit aQuellé’s social media platform to find out more about the Change in a Bottle cancer drive.
