Marketing

14 Feb 2019

Iconic Bull brand repositions with ‘inner strength’

Bull Brand, one of SA’s most iconic food brands, has launched a new bold ‘Inner Strength’ brand repositioning aimed at leveraging the heritage of the brand while finding new relevance for a broader audience.

12 Feb 2019

Coca-Cola clarifies how profanity appeared on a can

The Coca-Cola Company in South Africa has investigated the recent printing of an offensive word on a Coca-Cola can at one of the company’s consumer-focused event as part of its 2019 Share-a-Coke campaign.

09 Jan 2019

BI appoints customer offer marketing manager to spearhead growth

Leading supplier Bearings International (BI) has appointed Victor Strobel as customer offer marketing manager, reporting directly to BI business unit head Ross Trevelyan at the Parkhaven head office.