Fry’s launches 100% plant-based pizza and sausages

Fry’s Family Food Co., leaders in plant-based food, have launched two new products that are sure to delight all family members.

The company has launched its new artisan, stone-baked vegan pizzas. These are the first pizzas produced by the brand and are 100% plant-based.

“Pizza is a new journey for us and we are very proud of this new range,” says Tammy Fry, international marketing manager of The Fry Family Food Co. “The pizzas are delicious and are proof that there doesn’t need to be a trade-off between taste and plant-based eating.”

Fry’s Mediterranean sausages
The Artisan Mediterranean Sausages are seasoned with sweet rosemary, garlic and green olives

‘Fry’day night pizza

With a Recommended Retail Price of R89.99, the range includes two delicious varieties. The Smoky BBQ style pizza is perfect for entertaining friends on a ‘Fryday’ night. It’s topped with Fry’s marinated Chicken-Style Strips, roasted red onion and grilled peppers. The Mediterranean pizza offers an authentic taste of Italy and is made with sliced cherry tomatoes, baby spinach, black olives and Fry’s Chicken-Style Strips rubbed with Italian herbs. Both varieties are non-GM and dairy free.

Explains Fry, “Our pizzas are crafted in Italy and the sourdough base is hand stretched and leavened for 24 hours, then wood fired to create an unforgettable taste experience.  They are also a wonderfully convenient way for people to bring more plant-based eating into their daily lives – they are delicious and so easy to prepare.”

Artisanal sausages

Aside from the new pizzas, the company also launched a new range of artisanal sausages. There are two delicious flavours in the new range – the Wood Smoked Breakfast Bangers (smoked to perfection and seasoned with Fry’s secret spice blend) and the Artisan Mediterranean Sausages (seasoned with sweet rosemary, garlic and green olives).

“The quintessential Fry’s sausage has always been a corner stone of our product range, and was one of the first products that my dad, Wally Fry, made in our kitchen all those years ago.  We have gently expanded the range over the years, but these two new artisanal flavours are going to take our sausage offering to the next level. The flavours took a while to perfect as we were looking for something very specific, but our innovation team have nailed it and the Wood Smoked Breakfast Bangers and Artisan Mediterranean Sausages are delicious and versatile,” says Fry.

Adds Fry, “There are loads of brand-new sausage recipes on our website inspired by the new additions. There is now no reason to feel deprived when you swap your meat sausage for a much healthier plant-based one. All the recipes are available in our new sausage cookbook ‘Fry’s with a bang’ which you can download here for free.”

The recommended retail price for the new sausages is R37.99.



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