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How to add information to your packaging quick and easy

Pyrotec PackMedia’s ElastiTag is an on-pack communication deviceHave you reached the point where your packaging needs a pick-me-up? Perhaps you’re keen to draw shoppers’ attention to a specific product benefit or highlight a key ingredient? Or you may be planning to introduce a new flavour variant or launch a seasonal promotion?

There are many reasons why Pyrotec PackMedia’s clients choose ElastiTag to meet their branding and on-pack communication requirements. The range is an ideal way to display new information on pack without going through the costly exercise of upgrading the design of your actual packaging or label.

This versatile device comprises a tag and elastomer loop that securely grips a product. It is easily removed by the customer, should they wish to retain it or use it as part of a promotion. The component is available in a wide range of shapes, sizes and colours. It is also available on transparent substrates.

These factors make for a sophisticated and eye-catching on-pack communication element that does not diminish the aesthetic appeal of products or clash with the brand’s colour palette. It is also an effective way to refresh the look and feel of products without compromising consumers’ abilities to recognise the brand.

Depending on your requirements, the ElastiTag can include special features such as:

  • Tactile varnish
  • Scratch-off tape
  • Variable data
  • Hot foil stamping
  • Scented varnish
  • UV varnish
  • Biodegradable material

More news on Pyrotec: PackMark opens branch in Mpumalanga



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