The beloved MAGGI brand has relaunched its noodles in South Africa with an improved chicken flavour.
This exciting update was unveiled at an event in Bryanston on 23 July 2026, attended by chefs, cooks, and food creators. The relaunch is part of MAGGI’s mission to reconnect generations while delivering better taste and nutrition.
A bold new recipe for South Africans
The improved MAGGI chicken flavour is the result of over six years of research and testing. Using advanced technology, MAGGI has developed a bolder, more satisfying taste that caters to consumer preferences for health, nutrition, and versatility. The noodles are now a source of iron and high in energy, making them a great base for balanced meals when paired with vegetables, eggs, or proteins.
Proudly South African production
MAGGI noodles are produced locally at the Babelegi factory in Tshwane, reinforcing the brand’s commitment to South Africa. This local production ensures freshness and supports the local economy, making MAGGI a proudly South African product.
Bridging generations with “Me and MAGGI So Good Together”
The relaunch is supported by a global marketing campaign, “Me and MAGGI So Good Together,” which highlights how MAGGI connects Millennials and Gen Z. The playful “1K vs 2K” debate on social media showcases the brand’s relevance across generations. The campaign also introduces refreshed packaging and value-driven pack sizes, making MAGGI more appealing and accessible.
