Polyoak Packaging (Polyoak) announced the launch of its new website www.polyoakpackaging.co.za. The new platform highlights the producer as a one-stop packaging shop for rigid plastics for the dairy, beverage, food and industrial industries.
‘All the previous division-specific websites have been replaced with the new consolidated website for simplicity,’ says Michelle Penlington, national executive for marketing at Polyoak. ‘The last websites were launched in 2007. The website “re-fresh” forms part of a broader marketing initiative to refine our range and revitalise our marketing communication with new product leaflets and further materials to follow.’
Users will automatically be directed from the old sites to the new platform, where they will find a dedicated section for each specialist division. The sections include information about packaging ranges, decoration options, the manufacturing process and facilities. ‘A highlight is the “Be Inspired” flash showing our latest innovation at the click of a button,’ adds Penlington.
Considerable space has been devoted to the Sustainability section, which is said to demonstrate Polyoak’s commitment to and focus on people, community and planet. A separate Careers section profiles various roles within the business and allows prospective job candidates to browse and apply for vacancies in the company.
Visitors can furthermore access the packaging manufacturer’s product leaflets and certification documents on the new website. Jeremy Mackintosh, Polyoak’s group MD, concludes: ‘We see innovation as anything that helps to drive and improve our business and the way our customers experience us. In this respect, our marketing team has to be congratulated.’
