Symrise AG is strengthening its product offering for natural beverage applications and further expanding into the strongly growing market of flavoured water.
The company signed an agreement to acquire Flavor Infusion, a highly specialised supplier for natural beverage solutions in North America. With this investment, Symrise is gaining immediate access to the company’s knowledge, marketed products and significant customer base.
‘The market for flavoured waters, teas, sports and energy drinks is booming, especially in North America. Our latest acquisition is another strategic step to capitalise on the increasing consumer awareness for health and wellbeing, in particular the growing demand for infused water and non-alcoholic beverages.
‘Flavor Infusion is an expert in this segment with a wide product portfolio, an impressive customer base and solid financials. The acquisition meets all criteria of our M&A strategy and will provide immediate value to Symrise. Our customers will benefit from a highly diversified offering of functional and hydration based drinks as well as numerous applications,’ says Dr. Heinz-Jürgen Bertram, CEO of Symrise AG.
Over the years, Flavor Infusion has built up distinct expertise in beverage application and development as well as process technologies for natural beverage applications. Since its foundation in 2004, the company has strongly benefited from the positive dynamics in the US beverages market which, according to estimates, is growing by five to seven per cent annually. Flavor Infusion has continuously expanded its customer base that comprises some of the largest and most reputable global beverage and food manufacturers as well as regional champions. Furthermore, the company developed a diversified portfolio of proprietary beverage bases, formulas and marketed applications that are acquired through the transaction. California-based Flavor Infusion generates turnover of about US$ 10 million.
