Lycored, industry leaders in cultivating wellness at the forefront of the ingestible skincare market, has launched a video to support its latest body of skin health research supporting Lycoderm. The video is the beginning of something beautiful, seeking to change how people define and see beauty in themselves, drawing on their own experiences instead of glossy images. It goes beyond ‘skin deep’ and invites you to join them in changing the conversation, breaking beauty out of its proverbial box.
By challenging the idea of beauty and highlighting the notion that beauty comes from within, the video looks at how skin health starts on the inside, and when we feel beautiful from the inside it shows, creating an emotional connection to ingestible skincare.
‘Ultimately, there is no right answer when it comes to feeling beautiful. Our team aims to share whether it’s living in the moment, quietly reflecting on what you’re grateful for, powering through a tough situation, or even wearing a new shade of lipstick, it’s important to be kind to ourselves,’ says Golan Raz, head of Global Health Division at Lycored. ‘We want to educate the public on the role ingestible skincare plays in promoting beauty from within, and we will continue to take skin care supplements from a niche market to more mainstream.’
Nourishing skin with carotenoids
‘Let us Illuminate You’ supports the findings of Lycored’s 149-person 2018 study, which uncovered how the Lycoderm tomato nutrient complex nourishes our bodies and skin with carotenoids. Within the personal and intimate video, subject’s reactions are captured as they view before and after photos of themselves for the first time from the participated study while taking Lycoderm.
Cycle of Glow
While also supporting findings of its new skin health study, ‘Let us Illuminate You’ also supports Lycored’s latest campaign, Cycle of Glow, focusing on three stages of holistic wellness: Nourish (pursuing holistic wellness through nutrition), Balance (supplementation), and Sustain (activities that have a positive impact on our well-being), which is an extension of its #rethinkbeautiful campaign. Together, they all support the company’s multi-layer educational initiative designed to spread the word on the role ingestible skincare plays in promoting beauty from within.